Hello! If you follow us on social media you’ve probably noticed that EH Social Events is undergoing some changes – good ones, that is! Have you ever tried an outfit because it looked great on the mannequin but then you’re like, “OMG, this looks terrible! It’s not me!” Well that’s a bit how I felt about EHSE’s look almost 2 years ago. It’s not that I was young and inexperienced when I thought lime green and a chandelier was the best fit. It’s that I was mentality and emotionally a different person.
In a sense of desperation, at the time, my life was a fog and I had lost the concept of who I was and the things that made me happy. I spent my 20’s raising children, in and out of unhealthy relationships, and jumping from job to job hoping I would find one that I loved. The night before my 29th birthday, I remember feeling like a failure, mainly because my 20’s breezed past me and I felt I had accomplished nothing. Every year I gift myself something and that year it was determination; determination to start turning things around and I only had a year to do so. Six weeks before my 30th birthday I woke up, called out of work, drove to the bank, and withdrew every single dime I had from my savings account. Before closing my account the bank teller asked me if I was sure I wanted to do that. My response was, “I’ve never been more sure than today!” EH Social Events was launched at an open loft space in Hoboken, NJ. Other than an office and the desire to plan parties I was clueless. I didn’t have a plan on how I was going to grow my business or what I wanted my company to represent (brand identity). Why? Because, after spending a year eliminating the trash out of my life it was time to start working on myself.
EHSE and I have grown together. If you look back at pictures of an event I did when I first started and compare it to a recent event, you’ll quickly see the growth. In fact, I am still growing. Not only have I become a better business woman but I have been able to rediscover who I once was and the things that made me smile.
This change didn’t happen overnight, but it sure feels like it did. It’s been almost 6 months since Del Toro Designs and I started a journey to refresh EHSE so it could better represent who we (including myself) truly are and where we are going. We are not just an event company but an event company who specializes in timeless-highly personal events and builds solid relationships with all of our clients.
So today, I’m excited to roll out a new look and feel that celebrates EHSE.
The first thing you’ll notice is that our logotype is less fussy; sophisticated yet simple. It also reflects a more substantial look of maturity.
Colors! They set the tone and tell the story. Gold is a precious metal that best represents the love and passion I have for my company. It’s also glamorous and timeless. Green is my favorite color but this time it was about choosing shades that stand for balance, rebirth and mystical.
I love everything old. I wanted my initials when repeated vertically and horizontally to be reminiscent of a 1920’s wallpaper design. Del Toro Design nailed it! I haven’t figured out what we’ll be using these backgrounds for just yet, but I am sure I’ll think of something.
But this is just the start. In a few weeks we will be launching our brand new website. One of the biggest additions is ShopEHSE.com; an online DIY store. With a line of unique products that include party supplies, home décor, exclusive EHSE stationary, brand items and so much more. Not only will you be able to purchase products for your next event, but we will walk you through how-to design your very own special event from our collections.
My mission right now is to make EHSE a company people fall in love with. I want us to be accessible to everyone no matter where they may be in the world.
EH Social Events is becoming what I had envisioned almost 6 years ago. Of course, I currently have many projects going on that doubters would see as a dream, but I know if I continue to work as hard as I have and as dedicated as I’ve been, I will accomplish them.
It is obvious that when talking about the future, I have a vision to fulfill. I’m still at that place in my career where anything new sounds pretty exciting for me. I am still hungry to do more, learn more, try more things and push the envelope more because I know my full capability has yet to be seen.
Cheers to new celebrations!
Photo courtesy by TLGreen Photography